ReadThinkLearnLaugh (Oct 2011)

INTRODUCTION

The following series of screencasts are narrations on the theme of the H-FACTOR - a presentation delivered at the 2011 Retail Expo and Conference (Melbourne).

The actual presentation was shorter, more succinct and more dynamic.

HERE IS A VIDEO OF THE PRESENTATION - no graphics, just a talking head on the stage... You can read the reviews HERE.

(It is a big file, and it may take some time to load. But if you are curious to see me in action, go right ahead... You may want to right-click on the link and open up the video in a new tab and let that load while you look at the rest of this newsletter.)

These screencasts (below) were recorded as a narration (not a speech) and are a bit slower and less excitable in order to give you the opportunity to think about the content (not be entertained.)

Not everyone will agree (I hope) but the intention is to stimulate thought, not reach consensus.

NOTE: These have have been recorded in HD - so may take a minute or two to load depending on your internet speed. The screencasts ARE NOT exactly the same as the presentation, so you may actually get someting out of

THE H-FACTOR 

Module 1

 Module 2

Module 3

Module 4

Module 5

Module 6

Module 7

A FEW LINKS TO SHARE

1. If you want to see a process map for creating a customer experience, you can find it here.
2. If you want to see the amazing Retail Renaissance publication by trendwatching.com, you can find it here.
3. And on a slightly tangential note, this site is very cool; it allows you to create your own graphs/charts on how MOBILE is conquering the world.

LIFE'S TOO SERIOUS

An Irish boy goes to confession. "Bless me Father, for I have sinned.

I have been with a loose woman."

The priest asks, "Is that you, little Tommy Shaughnessy?"

"Yes, Father, tis I."

"And who was the woman you were with?"

... ... "I can't be tellin' you, Father. I don't want to ruin her reputation."

"Well, Tommy, I'm sure to find out sooner or later, so you may as well tell me now. Was it Brenda O'Malley?"

"I cannot say." "Was it Patricia Kelly?"

"I'll never tell."

"Was it Brydie Shannon?"

"I'm sorry, but I'll not name her."

"Was it Mary Catherine Morgan?"

"My lips are sealed Father."

"Was it Fiona McDonald, then?"

"Please, Father, I cannot tell you."

The priest sighs in frustration. "You're a steadfast lad, Tommy Shaughnessy and I admire that. But you've sinned, and you must atone.You cannot attend church for three months. Be off with you now."

Tommy walks back to his pew. His friend Sean slides over and whispers, "What'd you get?"

Tommy replied, "Three month's holiday and five good leads."

CONCLUSION

I would love to hear your thoughts on what customer experience is all avbout - and even what you are doing in your business to capitalise on this unique opportunity.

And of course, if you want to talk about this topic, professionally OR socially, you can find me via this website.

PS: If you are new to RTLL - feel free to scroll down the page and read some of the previous content for subscribers only.