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« Price vs Point of Difference: The numbers are in | Main | Daniel Kahneman: The riddle of experience vs. memory »
Wednesday
Aug182010

Dan Ariely: Are we in control of our own decisions?

DateWednesday, August 18, 2010 at 12:00PM

Dan Ariely's book - Predictably Irrational is a great read.

This give you a flavour for some of the ideas.

And some shameless self-promotion: Our SellsSmart training for Retailers is built on the psychological principles popularised here. Browse around and check us out.

 

AuthorDennisPrice | CommentPost a Comment | Follow Me on Pinterest |
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