You have worked hard at developing a cool, differentiated brand. But it is often destroyed on the shopfloor. Getting retail employees skilled and knowledgeable on presenting your brand the way it is meant to be is crucial.

 

CHANNEL DEVELOPMENT

 

Strategy Development
Distributors, manufacturers and service providers who work directly with retail networks will gain enormous competitive advantage from having a strategy for dealing with the distribution network in a proactive and professional manner.
It is more than 'trade marketing' and it is more than 'shopper marketing' - it is about C.A.R.E:  Customer Acquisition, Retention and Engagement.
EXAMPLES
  • We worked with a large publisher to develop an exclusive 'preferred agent' program.
  • We worked with a newspaper group on the acquisition of new retail advertisers.
  • We worked with a international watch brand on engaging and educating frontline sales staff through their stockists (jewellers).
  • We worked with a facilities management compnay to create a new service offering to attract new business in retail property sector.

 

Content Development
  • We develop the content for customer recruitment seminars.
  • We do the technical writing to document processes, policies and customer education manuals.
  • Organisations outsource the prodcution of newsletters to us.

 

RetailRemedy
A program designed to improve retailer peformance. We can analyse and strategise and leave the implementation up to you - or adopt a one-on-one coaching program with the owners/ entrepreneur. 
  • The program can be focussed on 'turnarounds' for critical retailers - and are typically sponsored by Landords or Suppliers.
  • The program can be focussed on SME retailers who want to Jump the Curve to the next level of performance.
Our proprietary framework leaves no stone unturned to make the retailer viable, productive and growing.
 


Mystery Shopping

We will evaluate the performance of your store (or brand/ product) on the frontline. We use a scientific model based on the research of Parasuruman et al, and is ideal for identifying the key gaps. (This product is NOT suited for the mass market and is applied under supervision of the directors only.)

Customer Experience Design

Ganador has developed the framework to conduct an exhaustive review of the total customer experience and the findings are used to re-shape the culture, the systems and the people to deliver the ideal brand experience.