We offer a range of different people/process interventions. We have developed proprietary processes that have proven effective in helping us formulate the right, bespoke solutions in almost any type of business.
The graphic below illustrates how we apply our holisitc process to generate the interventions that helps organisations achieve excellence.
There are very few people world-wide who have been able to understand and embrace this fundamental shift in the market place.
Ganador is uniquely experienced, qualified and able to translate methodologies of learning (both directors are qualified educators) to the world of business. With decades of experience in the front-lines of marketing, combined with a doctoral qualification in Consumer Behaviour and our business focus on consumer-facing companies (service, retail, hospitality and property) we are able to COMBINE our knowledge of how people learn and experience and create products for B2B companies as well as B2C to use Customer Education as an effective strategy to:
We have worked on behalf of a leading publisher (with their client base of retailers and agents as well as advertising clients) to develop strategies and solutions to equip the newsagent network to adapt to a changing marketplace.
During this 7-year project we:
The video below was recorded during a seminar series where we did a live 'backyard blitz' in-store and changed the fit-out of the store, but used the opportunity to educate the network on the benefits of updating store layouts.
CUSTOMER EDUCATION CASE STUDY
We have been working with a leading supplier of Gaming Technology for a number of years. The client was astute enough to realise that the (current) monopolistic environment would change eventually, and that a different customer value proposition had to be developed before it was too late.
During this time we have educated the sales, marketing and call-centre teams extensively on how to help solve customer problems. It started by getting deep into the mind of the customers (extensive field surveys and numerous visits) before helping the various teams change internal processes, systems and documentation to better suit the customer.
One example of an initiative was to help the Sales team re-think the customer experience during their annual trade-show. The interaction during every touch point was re-thought and re-designed; new technology and documentation and processes introduced and the sales team was trained on how to best function in that environment in way that would better entrench their customers in an authentic relationship.