Beat of the Mall

Beat of the Mall

19.95

An eBook (106pp) exploring deep changes in society, markets and malls - and articulating what that means for people who manage, build and invest in retail shopping centres. 

Add To Cart

CONTENTS

1_CAN WE HANDLE THE TRUTH?    4
Preface    4
Cards on the Table    5
Visual Outline    8
2_THE BIGGER PICTURE    9
Background and Assumptions    9
The Central Thesis of Change    9
The Dialectic of Change: Communication    11
The Dialectic of Change: Entertainment    14
The Dialectic of Change: Family    16
The Dialectic of Change: Consumption Orientation    18
The Best Starting Point For An Emergent Strategy    20
Applying the Caveman Principle    21
3_THE WAY PEOPLE STRIVE    22
We Are Settlers    23
The Productivity Preference    24
Innate Desire to Belong    24
Infantilism    27
Explanatory Bias    29
Neophilia    30
Conclusion    30
4_THE WAY PEOPLE SHOP    31
Why do people go to malls?    31
Attributes of Malls that drive Patronage    32
Consequences of Attributional Factors    33
Patronage Values - The Real Drivers    34
The Missing Ingredient: Significative Value of Shopping Centres    35
Types of Shopping Patrons    37
Applying the Patronage Value Framework    40
5_MALLS ARE ANTIFRAGILE    41
Is That Tumbleweed Rolling Through The Mall?    41
If Not Tumbleweed, What Then?    41
Why Will Malls Be Around For Another Hundred Years?    42
Malls Will Be Around, But They Will Be Different    43
But Going Digital Is Not The Answer    44
The Lure of the Web    47
The Options    47
The Answer    48
6_THE ANTITHETICAL FLIP (OR FAIL)    53
Culture Change    55
Strategic Flips    55
Running out of highway is inevitable    57
Retail Disruption is Shopping Centre Disruption    57
Business Model Disruption in Real Estate    59
Like Uber, not like Tesla    59
The Principles    60
Case Study: AirBnB vs Hotels    60
Zig-Zag: The Dialectical Meta-Pattern    62
The Zig-Zag of the Mall    64
7_SHIFT IN BUSINESS MODEL    65
Fundamentals    65
Agile Leasing    65
It Is Inevitable 1: Societal Attitudes    69
It Is Inevitable 2: Enforceability    72
Conclusion    72
Paradigms of Truth    73
Transformative Innovations    74
Dynamic Retail Mix    81
Time Horizon and Lag    81
Technology & ECommerce    81
Scalability and the Amplified Aggregation Advantage    83
8_SHIFT IN WHAT CUSTOMERS WANT    85
The story so far    85
What Is The Nature Of Experience?    85
Experience Must Be Positive    86
Experience Is Primarily Emotional    86
Experience Must Have Intrinsic Value    87
How To Create Experiences    87
Design the Experience    87
Step 1: Removing Experiential Inhibitors    89
Step 2: Identify Customer Segments Or Purchase Scenarios    89
Step 3: Creating Experiential Outcomes    89
Implement the Delivery of the Experience    91
9_RETAIL - THE MALL PRODUCT    93
Influence The Quality Of The Experience    93
Total Patronage Experience Via The Retail Mix    94
It Must Be More Than Food    95
Frictionless Transactions    96
Dealing with the price issue    98
Authenticity    102
Endless Customisability    102
Ubiquity    102
10_SHIFT IN NATURE OF RELATIONSHIP    103
Features of the New Relationship    103
Shifting the Balance of Power    103
It’s PEOPLE - Or We Are Finished    105