SEEING MARKETING IN A DIFFERENT LIGHT
This is a collection of resources, tools and tips we have prepared for attendees of the 2017 AHG Expo, courtesy of the team at MAX. All clients and friends of max are free to contact us at any time (before/after) to provide more information or to clarify.
The material has been prepared by the team at Ganador, and it is not specifically endorsed or recommended by MAX.
The purpose of these resources are to help educate you and your team on various aspects of Marketing. The VIDEOS below are somewhat more technical, for marketing specialists mostly, to help deepen their understanding of some of the markeitng jargon.
The resources have been prepared using FREE TOOLS - recommended below - and were created in different styles/ formats to show you how you may use the tool. (I.e. they are not 'branded' as either MAX or GANADOR.)
The resources are FREE and can be used in anyway you see fit.
On the sidebar to the right, you are welcome to subscribe to the Ganador Blog, newsletter or podcast, and at the top of the page you will find our Social Media links. We'd love to connect, but there is no obligation.
MARKETING ACTION FRAMEWORK
HOW TO USE SOCIAL MEDIA
CREATIVE BRIEF - GUIDELINES
HOW TO FACEBOOK
CREATIVE BRIEF - PUB RENO
HOW TO INSTAGRAM
FOOD TRENDS FOR 2017
MARKETING COMMS PLANNING
7 CRAZY EVENTS FOR A PUB
MARKETING MATRIX CHECKLIST
6 FUN PROMOTIONAL EVENTS
SERVICE QUALITY CHECKLIST
#1: CLAIM YOUR BONUS; FIRST COME, FIRST SERVED
Ganador, offers to all Max Clients, ONE DAY OF FREE CONSULTING to discuss how you may inplement new marketing strategies, improve your patron experience or any related area. Depending on your location, the only expense may be travel/accommodation and we offer our services to you PRO BONO. Click on the image to send us an email, or use the contact form on the site.
#2: FIRST FIVE - GET 30% OFF ALL GRAPHIC DESIGN & BRANDING WORK
You can talk to a fabulous team of young designers at DO NICE THINGS, and get 30% off your first job with them if you are one of the first five who reach out.
They do fabulous work, and we use them ourselves. Hop over their website, or email them, and don't forget to use the code word MAX or tell them where you heard about them.
REMEMBER: In an age of Value Fracture, where customers are increasingly difficult to reach and can easily block or control messages intended for them; having a 'cut-through' brand is MORE IMPORTANT THAN EVER.
RESOURCES AND PLATFORMS
The following tools/services/platforms are recommended for being likely to be most suitable for many users. We do not earn any referral fees, and have no commercial interest in these companies.
Marketing Automation & Social Media
There are free resources online, or you can use any of a number of off-shoring services. But we believe design is too important to do cheaply.
We are happy to introduce you to an Agency that may suit your needs. Please call / contact us.
MARKETING PRINCIPLES FOR THE MARKETING NERDS
The Future of Marketing: Value Fracture Part 1
The Future of Marketing - Value Fracture Part 2
How to create a brand
An outline of the strategic thinking process that steps you systematically through the creation of a brand.