Tom Peters (http://www.tompeters.com/archives.php?date=200706) reckons it is innovation that rocks the world. I agree that it rocks, but he trades it off against the notion of 'Built to Last' - another seminal publication.
I disagree with the master: Survival (lasting a long time) is the ultimate testament to ongoing ingenuity and innovation on a scale that might not rock the world but it sure beats the alternative. I am happy to settle for lasting a long time as opposed to rocking a short time. The one takes smarts and the other ... could possibly just be LUCK.