WHILST WE hAVE ESCAPED TO THE COUNTRY-GANADOR CONTINUES TO OFFER CUTTING-EDGE INSIGHTS AND STRATEGIC SOLUTIONS TO RETAIL- AND SHOPPING CENTRE OPERTATORS ALL OVER THE COUNTRY. 

Marketing Circa 1963 - Part 4

More from Levitt.

Not since John D Rockefeller sent free kerosene lamps to China has the oil industry done anything really outstanding to create demand for its product.

(A strategy followed mobile phones in more recent times, but very few industries/ companies have the courage to actually create demand, isn't it?)

(I wonder what he'd think of the fuel companies obsession with fuel discounts tied to shopper dockets?)

Marketing Circa 1963 - Part 5

Marketing Circa 1963 - Part 3

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