Don't judge when you sell

A group of youth interacting

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Individuals take shortcuts when the interact. It is well documented why that happens in the persuasion literature. The following five shortcuts are used often. By studying them, we can learn to recognise them. And as always, recognising the the problem is half the battle , isn't it?


  • Self-serving bias

  • Selectivity

  • Assumed similarity

  • Stereotyping

  • Halo effect


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