Retail Promotions

cheerleaders performing a liberty...

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This is the full list of sales promotions that I can think of. The list is old; and the success of the promotion lies in:

  1. The quality of the idea.

  2. The execution of the promotional mechanics.

  3. The timing.

  4. The relevance to the target market.


I thought it is a good idea to run through the list and see if there is anything you haven't thought of. Remember that just because we are tired of a promotion, doesn't mean that the customer is.

Consumer Promotions


  • Value adds (like free delivery, free blow dry)

  • Trade-Ins

  • Taste Tests

  • Premium Items

  • Money Refunds/Rebates/ Cash backs

  • Loyalty Programs (Points to redeem on incentives)

  • Joint promotions (with buddy retailer/ alliance partner)

  • Gift Vouchers

  • Free samples

  • Free gifts

  • Finance deals

  • Discounted prices (Cents-off Offer)

  • Demonstrations (non-food 'taste tests')

  • Coupons

  • Consumer Contests and Sweepstakes

  • Celebrity endorsement (signatures)

  • Cause-related and fair-trade connections

  • Buy-One-Get-One-Free (BOGOF)


Anyone add anything?





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