This is Tom Peters speaking

This is lifted directly from the great man's very latest presentation.

I share because the only two marketers I concur with more than 90% of the time are Tom Peters (yes I call him a marketer) and Seth Godin. I like this post because it relates to the best business book I have read this decade (Black Swan - N Taleb).

And it is relevant to the core.

The Black Swan 44: tactical rules for survival

(I list 43 - one deleted because I don't get it :-))

1. K.I.S.S.
2. Hammer on the basics.
3. Focus on us, not the competition.
4. Puzzle-solving: How to turn this into an opportunity.
5. MBWA/X.
6. MBWA/I.
7. MBWA/Vendors.
8. Waaaaay over-communicate!!!!!!  (With everyone—start with your  banker.)
9. All work is team work.
10. Transparency.
11. Work the phones.
12. Perception of fairness.
13. Share the pain.
14. Decency!!!!!!!
15. Grace!!
16. “Thank you.”
17. Control your impatience—no temper tantrums.
18. Constant attitude checks—you.
19. Dress for success.
20. Avoid burnout/you, the team, the entire organization.
21. Re-emphasize the company values-philosophy. (Now, more than ever.)
22. Quality!!!!!! (Now, more than ever.)
23. No corner cutting. (Now, more than ever.)
24. Constant reviews/War room.
25. Celebration of small wins.
26. People First/HR is King.
27. Help people with personal financial management.
28. Be generous to those who are let go—e.g. healthcare benefits.
29. Don’t over-analyze.
30. Don’t under-analyze.
31. Cuts all at once—if possible.
32. Cuts explained in great detail.
33. Quantitative calendar management—focus on “to don’ts.”
34. Increase customer-service training.
35. In general, minimize training cuts.
36. Be(very)ware R&D cuts; R&D quick pay SWAT teams.
37. Beware such things as sales travel cuts, ad cuts.
38. “Across the board” = Dumb.
39. Is this a time to over-invest if cash is at hand? (E.g., distressed innovative start-ups?)
40. Stealth work on the likes of XF communication.
41. This could last a long time—LT prep is necessary now.
42. Prepare/Be prepared for more Black Swans.
43. Excellence. (Now, more than ever.)