1 | New Espresso Machines
Product development & technology upgrades
2 | Ethically-Sourced Coffees
Societal marketing & responsiveness to key target markets
3 | A Social Media Strategy
Innovation and adoption of new communications/ engagement platforms.
(See this post about 100% free loyalty program)
4 | A Customer Rewards Program
Great customer service: The clever bit about is that it isn't about 1 free coffee in 10 visits or something stupid like that; it is free milk types/ syrups with ANY drink, and it is for REGISTERED members only.
5 | Improved Brewed Coffee
Continuous product improvement
6 | Acquisition of the Clover Brewing machine
Buying out a key supplier & some vertical integration.
Compare your strategy to that of a former benchmark company that is responding to changing markets.