The most critical retail shopping issue of all, not being able to find a salesperson for assistance, is experienced by 33% of all consumers. Many shoppers are so annoyed by the lack of assistance that they won’t go back to the store at all. This, in turn, results in negative word-of-mouth, and a whopping 50% of shoppers said they have chosen not to visit a particular business because of someone else’s poor experience- this is not counting their own.
Other key findings of the study:
· 25% of those surveyed said they found sales people, but it made little difference since the store employee ignored them;
· 22% reported aggravation with product stock-outs;
· The average number of problems experienced per consumer were highest among those 18 to 29 years old;