What's wrong with marketing? #435

This post about Wal-Mart changing its logo caught my eye.

The new logo will apparently show the company's name in white letters on an orange background, followed by a small starburst. The new logo has no hyphen. (Seriously.)

For the record, these verbatim quotes from the article (in blue):

  • Why change?

"This logo update is simply a reflection of the refreshed image of our stores and our renewed sense of purpose of helping people save money so they can live better," Gardner said in a written statement.

  • Why is a logo change the most important response?

"Revamping the logo comes as the Bentonville, Ark.-based company continues to tweak its image after facing criticism from union-led groups and local communities opposed to big-box store developments."

  • How quickly will the company effect these changes?

"The company's logo once included lasso-like script, still seen on older tractor-trailers and distributing centers throughout Arkansas."

I am tempted to make a facetious comment, but shall refrain. I wonder what Sam would say? Now there is an idea for the Wal-Mart (or is that WalMart?) executives: Wear a black wristband with the acronym WWSD?