Visual Merchandising: Using Colour (post 7 of 12)


  • Your brand plays an important role here in colour choice, but don’t stare yourself blind against the colours contained in your logo – these are not necessarily the right colours to sell merchandise.

  • Intense colour goes with seasonal merchandise or features.

  • Primary colour background usually indicates:

    • Seasonal Promotion

    • Fast Moving Goods Area

    • Walk-through Zone



  • Stores that sell basics should have a background of neutral colours – greys and tans.

  • Neutral colours are correct for stimulation of living situations such as furniture and homeware.

  • Customers spend longer in areas decorated with earth tones ranging from warm greys or burgundies

  • Background colours must not clash with merchandise colours – but may effectively contrast the merchandise.

  • Gloss paint conveys cheapness – matt paint conveys quality.

  • Get yourself a colour wheel and learn how to use it.