Visual Merchandising: Walls & Perimeters (post 5 of 12)

  • Display merchandise related to the feature presentation.

  • Use for large amounts and full assortments.

  • Use for shelving and hanging.

  • Extend your story as appropriate to pull people through.

  • Avoid use of sale goods

  • Allow merchandise and space to create a flowing image which affords no architectural breaks, with a natural progression from front to back, and a gradual increase in height.

  • Remove feature items to secondary location if they don’t move well.