Pretty cool

One of the key marketing concepts that many people talk about but don't always 'get' - is positioning.

This retailer...DOES.

They just won a major, global  competition. Read all about on their site.

Firstly, congratulations to the owners/team.

Secondly, they have chosen a very interesting POD to position themselves in the market place. What the commercial potential is, I don't know. But it is brave, intersting, and pretty cool and the deserve the accolades.