The colour of your advertising

Advertising (generally) but retail advertising specifically is often poorly execute. What looks good on the Mac does not look good on paper.

As a guideline, here is the list of font + background colours from most legible to least legible colour combinations:

  • Black on Yellow

  • Black on White

  • Yellow On Black

  • White On Black

  • Blue On White

  • White On Blue

  • Green On White

  • White Of Green

  • Red on White

  • White on Red


Check your ads. Are you doing well? Did a designer do it?

Not that designers are perfect. I read a recommendation from a 'new' designer making a recommendation to chamber of commerce members, saying that a good logo has at least two colours. (Right.... so Coke, Nike, Virgin, Apple etc etc etc all got it wrong?)