Whilst I understand that he was trying to keep it simple, the absolutes that I 'know' run to more than four things, so I could not resist making my own little list.
And being FYE and all, naturally one thinks about your successes and failure of the past year too.
- Success is not about doing the right thing; it is doing what is required.
- Luck plays a bigger role in the final outcome than most people are prepared to admit. (If you deny luck, you will miss the opportunity it brings.)
- Some form of personal gain drives all of human behaviour. (WIIFM)
- Don't bother with it if you can't measure it. (In business, not love.)
- Eventually everyone realises that money does not matter.
- It does not matter what you are good at, it matters only what the customer wants.
- Anticipated regret is more powerful than anticipated pleasure.
- People always overestimate the benefits and underestimate the risks.
- Being right counts for nothing.
- With every person added to a group, it becomes marginally less productive and more dysfunctional.
There is plenty where that came from – but that will do. I am also very interested in what you 'know' - so hopefully you can add it in the comments below.
I selected these because I think that it can be applied to running a retail business. If you just assumed for the moment I am correct (plenty of time to disagree later), just think through each of these aphorisms and see how you might make decisions differently in your business.
PS: If you are not using this yet, you really should :-)