Shopper Marketing

Trade marketing has evolved into something else. Some people call it shopper marketing. Others define shopper marketing differently. I would like to explore shopper marketing over time for you dear reader, so to kick-start the journey, I found this image used by a shopper marketing agency.

shopper marketing4fields_large

Not sure who would choose the top-right quadrant, but the salient point here is whether you agree with the types of activities in the relevant quadrants.

  • Are you surprised by any of these?

  • Any favourites?

  • What works well in your business?


Don't be shy - talk to me :-)