Effect vs Effectiveness

[youtube=http://www.youtube.com/watch?v=OudaJGtwdQ8]

This seems at first glance to be about innovation and creativity.

There is a fine line between gimmick and innovation.

There is a delicate balance between effective advertising and creative advertising.

The 'smoke' is an important visual effect, but is it on brand?

Is the novelty factor an effective means of conveying the brand message?

Will it sell more cars?

 

 

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