Daniel Kahneman: The riddle of experience vs. memory

This video demonstrates why Kahneman is seen as the most influential living psychologist. (He is considered the inventor of Behavioural Economics.)

There is not much one can add to his observations. But there is a lot to think about. 

Look forward to your comments if you are brave enough to share - particularly how this might apply to experiential retailing for instance.

[15 min + Q&A of 5 min: BUT A MUST WATCH.]