WHILST WE hAVE ESCAPED TO THE COUNTRY-GANADOR CONTINUES TO OFFER CUTTING-EDGE INSIGHTS AND STRATEGIC SOLUTIONS TO RETAIL- AND SHOPPING CENTRE OPERTATORS ALL OVER THE COUNTRY. 

Dan Ariely: Are we in control of our own decisions?

Dan Ariely's book - Predictably Irrational is a great read.

This give you a flavour for some of the ideas.

And some shameless self-promotion: Our SellsSmart training for Retailers is built on the psychological principles popularised here. Browse around and check us out.

 

Price vs Point of Difference: The numbers are in

Daniel Kahneman: The riddle of experience vs. memory

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