Customer service is a boring topic.
But in today’s competitive (and rapidly changing) retail environment, the ‘human touch’ is the last (and most critical) differentiator between online and offline retail.
Creating and delivering an AWESOME customer experience is what is really required. This is MORE than customer service; but great customer service is a PREREQUISITE for CXD.
You have to get the foundation on which you want to build the experience right first.
But HOW do we actually, practically DO IT???
This is the topic of this months newsletter…
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