A restaurateur started making his own salt by simply collecting salt water from his local beach and waiting for the water to evaporate. (Read the full story here.)
This is interesting on many levels: It is a great entrepreneurial story and it is a great customer experience touch point.
I know, I am a little weird, but there is something else I find fascinating.
The restaurateur relates the conversation he had with the US Food & Drug Administration when he got a bit worried that what he might be doing cold be dangerous.
This is his story:
I called the Food and Drug Administration. I told the representative I was using the salt at the restaurant. I asked if she wanted to test the salt.
“Why should we?” asked the rep.
“I don’t know what’s in it,” I said.
“I do,” she said. “Salt.”
“But there may be impurities,” I said.
“Maybe a little clay, but it’s a minuscule amount.”
“Could you test the salt, just to be sure?” I begged.
“We do not pre-test products. We do not do your research and development work for you. After you have a product ready to sell, then we get involved.”
“I am not going into the salt business.”
“Then don’t worry about it.”
“I just don’t want to hurt anyone,” I said.
“Kids swallow a gallon of that stuff every day. Relax.”
“Thank you. I will try.”
My question to you is this:
HOW would this conversation have gone here, talking to the Therapeutic Goods Administration or Foods Standards Australia?
Say no more.
Dr Dennis Price is a consultant, trainer and speaker working with the retailers and the supply chain to effectively implement their brands on the consumer frontline with the right skills, strategies and systems.