How often do you see this ‘strapline’ on fashion labels, perfume brands and luxury stores?
Paris. New York. Milan. Sydney. Tokyo
Often, right? Just cast an eye through main retail precincts of Sydney and Melbourne and you see the world’s biggest brands strutting their stuff.
These cities are deemed to be the trendsetting cities of the world. Big brands borrow the cachet of the ‘big smoke’.
And right there in amongst all of them is Sydney, Australia.
One of the reasons I migrated from Johannesburg to Sydney was our aspiration to mix it with the big boys in the first world. (How are we doing so far J?) We looked up to Sydney in the same Dunhill and Prada does.
And we still do.
But I wonder sometimes if the ‘locals’ do? I am speaking to you…
When you go about your business selling merchandise, organising a delivery, planning an event, running a project or doing a leasing deal on some C-grade office space; do you really believe you are a leader of the pack?
I hope you do. I want you to. Because this IS one of the great cities of the world.
Only you will be able to tell by evaluating your own attitude when you go about doing these (usually mundane) things that make up your life and job.
Greatness does not only come from only working on big things; but more often from doing a great job of the small things in life.
Wrap that kebab carefully so that the juices don’t leak. Clean your delivery van. Dust the wine bottles on the shelf. Spell-check the document before you mail it. I think you catch my drift.
The way you do anything is the way you do everything.
In 2012, maybe we shouldn’t think about big, hairy audacious goals; but aim to do the little things audaciously well.
Dr Dennis Price leads Ganador Management Solutions: Making amazing things happen at the intersection of staff, consumers and brands.
PS: This is not a Sydney vs Melbourne discussion. I know Melbourne is rated one of the most liveable cities of the world and may even be better than Sydney in many ways; but that is not the point here.