Is it arrogant to proclaim we have the answer?

I am presenting at a conference in September, and as part of my preparation I found this research by Lewis & Dart (2011) where they predict that 50% of retailers/brand will fail. Whilst they do not put a timeline on it – the suggestion is that it will be this decade.

If that does not scare the shit out of you, nothing will.

How do we respond to a challenge of that magnitude?

We can:

  1. Wait for the fear to subside
  2. Ignore the fear and get stuck into it.

Seth Godin recently posted about waiting for the fear to subside.

He says there are two problems with that strategy:

  • By the time the fear subsides, it will be too late
  • The fear actually helps you do it better

Obviously I prefer strategy #2.

And I have now consulted widely enough, researched widely enough and lived long enough to know there is an answer.

I am also [fill in your preferred adjective here…] enough to think that I have the answer.

I am going to share it at a conference presentation in September. You should go.

You can find the details here.

(There is a secret code that knocks almost 30% off the very good price, but you shouldn’t go because you want to save money; go because you want some answers.)

And if yo decide to go, let me know and we can try and catch-up at the conference.

Also - feel free to pass the link/invitation on to people who you think may benefit...