I am presenting at a conference in September, and as part of my preparation I found this research by Lewis & Dart (2011) where they predict that 50% of retailers/brand will fail. Whilst they do not put a timeline on it – the suggestion is that it will be this decade.
If that does not scare the shit out of you, nothing will.
How do we respond to a challenge of that magnitude?
- Wait for the fear to subside
- Ignore the fear and get stuck into it.
Seth Godin recently posted about waiting for the fear to subside.
He says there are two problems with that strategy:
- By the time the fear subsides, it will be too late
- The fear actually helps you do it better
Obviously I prefer strategy #2.
And I have now consulted widely enough, researched widely enough and lived long enough to know there is an answer.
I am also [fill in your preferred adjective here…] enough to think that I have the answer.
I am going to share it at a conference presentation in September. You should go.
You can find the details here.
(There is a secret code that knocks almost 30% off the very good price, but you shouldn’t go because you want to save money; go because you want some answers.)
And if yo decide to go, let me know and we can try and catch-up at the conference.
Also - feel free to pass the link/invitation on to people who you think may benefit...