Things are rarely obvious

Read a great post by Freek Vermeulen (HBR) on how best practice is ruining your business. This follows on from my post on the disease of skeuomorphism in your business model.

In essence it is the same thing: people do things because it is the way it has always been done that way. It is natural human thinking patterns because we rarely devote resources to riddles already solved once. We 'survived' and that is all that matters. to the species.

But it is sub-optimal and needs addressing if we are serious about living through the Retail Revolution.

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