Advertsing for the times

This ad is good on many levels - and made to go viral. It works:

It captures authenticity by

  • - poking fun at the the product's weaknesses in a subtle way.
  • - nailing the right tone and pace to match the message
  • - not overtly selling, but encouraging a reconsiderration

And importantly, It appeals to the WE values that are increasingly dominating our communication. Have a look.