WHILST WE hAVE ESCAPED TO THE COUNTRY-GANADOR CONTINUES TO OFFER CUTTING-EDGE INSIGHTS AND STRATEGIC SOLUTIONS TO RETAIL- AND SHOPPING CENTRE OPERTATORS ALL OVER THE COUNTRY. 

Advertsing for the times

This ad is good on many levels - and made to go viral. It works:

It captures authenticity by

  • - poking fun at the the product's weaknesses in a subtle way.
  • - nailing the right tone and pace to match the message
  • - not overtly selling, but encouraging a reconsiderration

And importantly, It appeals to the WE values that are increasingly dominating our communication. Have a look.

10 things the internet brought us – for better or for worse…

The third option is.. (and yes, there is always one)

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