Consumer behaviour: some interesting stats to think about

Some interesting stats to chew on from an industry research project by Miller Zell cited here.

In the 2.3 seconds that most people spend on in-store brand decisions

Just over 90% of shoppers make unplanned purchases and shopping list use is up substantially (65%).

Gen Y shoppers are also more likely to make impulse purchases at "end caps."

  • About 70% say they responded to end-of-aisle signage.
  • 62% to merchandising displays,
  • 58% to department signage, and
  • 55% to shelf strips.

Sale prices motivated more shoppers (70%) than "everyday low price" positioning (47%.)

About 93% of Baby Boomers say they prefer product messages rather than price-point messages while shopping.