Some interesting stats to chew on from an industry research project by Miller Zell cited here.
In the 2.3 seconds that most people spend on in-store brand decisions
Just over 90% of shoppers make unplanned purchases and shopping list use is up substantially (65%).
Gen Y shoppers are also more likely to make impulse purchases at "end caps."
- About 70% say they responded to end-of-aisle signage.
- 62% to merchandising displays,
- 58% to department signage, and
- 55% to shelf strips.
Sale prices motivated more shoppers (70%) than "everyday low price" positioning (47%.)
About 93% of Baby Boomers say they prefer product messages rather than price-point messages while shopping.