Cowards, Carers and Coaches.
Burglars. Brothers and Sisters.
Saints, Helpers and Volunteers.
Fatties, Anorexics. Anaemics.
Bullies and Cancer Survivors.
Teachers and Try-hards.
CEOs, clerks and tradies.
Jokers and undertakers.
And that is a just a fraction of the customers you deal with every day.
That is why retail is fun.
That is why retail is difficult.
And it goes to show that retail is ultimately not about stock, rent, or some sophisticated metric. In fact, it is not even about profit. Retail is about people.
Love it or leave.