Do you love vultures?

We can change what you think.

In retail sales training we introduce people to the notion of framing: depending on the ‘frame’ you apply to a situation, your view may be different.

The sales person is taught how to frame a potential purchase in such as ways as to allow the consumer to buy the product.

E.g.: Our usual frame of a VULTURE is one of a parasite that feeds off others’ efforts. The usual frame is negative.

But if you re-frame your perspective and see the vulture as an efficient and necessary RECYCLER, then the view of a vulture hovering over a carcass is not quite so revolting - and in fact quite positive.