WHILST WE hAVE ESCAPED TO THE COUNTRY-GANADOR CONTINUES TO OFFER CUTTING-EDGE INSIGHTS AND STRATEGIC SOLUTIONS TO RETAIL- AND SHOPPING CENTRE OPERTATORS ALL OVER THE COUNTRY. 

One of the most critical trends in consumer behaviour

Of the six to eight key trends we are facing right now, arguably this is one will arguably have a more profound impact than some others.

The Trendwatching Report calls it ‘guilt-free consumption’ and it is well worth a look. They define it as follows:

epic quest for more aware, more ethical, more sustainable consumerism.

The most compelling statistic is quoted as follows:

Indeed, a recent global study identified 2.5 billion of these 'aspirational consumers' (representing one third of the global consumer class). These consumers are defined by their love of shopping ( 78% ), desire for responsible consumption ( 92% ) and their trust in brands to act in the best interest of society ( 58% ).(BBMG, GlobeScan and SustainAbility, October 2013)

 

How customers respond to poor service

Is there a recipe for success after all?

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