10 innovative eCommerce retail strategies

In addition to these examples there are specific technological advances – particularly in mobile and in the payments space which are not covered here. (The bold phrases highlight the underlying eCommerce trend as I see it.)

  1. C-Wonder is setting the benchmark in customer experience. (Read my write-up here.)
  2. Barneys is doing things with shoppable video ( Read my write up and comparison with David Jones here.) The videos expire as products are sold out, so google the topic to get a fresh crop of videos.
  3. Hointer is a start-up that uses in-store robots. (Watch YouTube Video here). Just to make the point that eCommerce is not just internet.
  4. Adidas shows off their Virtual Wall – a few steps up from the supermarket on the train station.
  5. You could integrate with OpenSky and use the power of social networks.
  6. In the case of Mulu, (watch video here) you can be beaten or you can join them.
  7. Of course, there is the local Shoes of Prey, who has taken personalisation to a whole new level; but there are others too – like Juicy Canvas.
  8. Warby Parker tackles the difficult category of Eyewear, and taps into our social zeitgeist by donating a pair to someone in need for every pair sold.
  9. Everlane take pricing transparency to a whole new level.
  10. Birchbox is a pioneer in the area of subscription commerce.

In addition of course there are the well-known concepts around flash sales, group buying etc. and neither mentioned Pinterest or Facebook (and other networks) in leveraging online sales –presuming these are well-known.

If you are thinking about embarking on this journey – a few high FIVES for you:

And finally, here is TRENDHUNTER’S 42 online shopping innovations.

That should keep you busy for the next week…

Have fun


Ganador: Learning & Development for the 21st century retailer dealing with the 21st century consumer.