What is more important than making money this Christmas period?

Most retailers are traditionally busier over Christmas.

Most will rub their hands together.

Most will constantly check their takings and compare it with last year.

If it is worse, they will whinge. If it is better they will rub their hands in glee.

In both instances they will have missed the boat.

Christmas, including the post-Christmas period of returning unwanted gifts) is a great opportunity to:

1.      Showcase your fantastic, beyond anything previously experienced customer service

2.      Learn more about what sells and what doesn’t and related customer insights

3.      To leverage the higher traffic into a bigger database

And these three things are tomorrow’s money, which is just as important - if not more -  as today’s money.