Friday Fun: The customer's underpants

underpants.jpg

In this cartoon, imagine that the mum is the retailer and the kid is the customer, and you will learn the following:

  1. The person holding the power in a relationship is not always the smart one
  2. The days of providing fake benefits are over
  3. Compliance is an ongoing challenge
  4. The balance of power is shifting in these relationships – get used to it
  5. Eventually logic will win out
  6. The customer of today is not the customer of yesterday
  7. What you want is not what your customer wants

(For a 101 thoughts/ideas about marketing that might a bit unconventional, get your free eBook HERE – no registration required.)