WHILST WE hAVE ESCAPED TO THE COUNTRY-GANADOR CONTINUES TO OFFER CUTTING-EDGE INSIGHTS AND STRATEGIC SOLUTIONS TO RETAIL- AND SHOPPING CENTRE OPERTATORS ALL OVER THE COUNTRY. 

Authentic Marketing

I remember giving the Dove campaign to MBA students when it broke. It was a great example then of authentic marketing.

One of the teaching points I made then was that Dove would NEVER be able to go back to the traditional 'glamour' positioning of beauty products.

They haven't ... yet. And cudos to them. This is viral-worthy...

UPDATE:

Fastcompany has done a piece on this ad explaining why it works so well.

Consumer behaviour stats only mean something if...

Adopting the cloud is risky but at least the insurance is cheap

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