Email and SMS (for old school retail marketing)

Watch this space for a major announcement on an APP you would be NUTS to ignore, but in the meantime, here is a quick guide to some tools and resources for Email and SMS marketing

EMAIL: PROVIDERS

1.      http://www.comm100.com/

Has an integrated suite that will allow significant growth into other areas including Live Chat etc if they run an eCommerce operation

2.      http://www.aweber.com/

Popular for people who actually SELL stuff via their newsletters, and it has a great Autoresponder.

3.      www.mailchimp.com

I personally use Mailchimp and they have a great FREE option with few limitations. It is easy to use and costs nothing for the basic level. (And also have good support.)

4.      http://www.streak.com/

This is an APP which puts Gmail on steroids, but it is a bit more about one-on0one prospecting and selling than mass marketing emails.

All three of the above providers have ‘RESOURCES’ sections where they can learn more. Additionally, there are some more resources here: http://www.subscribermail.com/learn-more/

SMS: PROVIDERS

I don’t personally use SMS marketing for obvious reasons. But two providers that I have looked at superficially for a client are:

1.      http://www.directsms.com.au/

2.      http://burstsms.com.au/sms-marketing

I think that SMS is already being overtaken by in-app notifications, so...

As I said: Watch this space for a major announcement on an APP you would be NUTS to ignore.

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