Dove Campaign - Talking to the Artists (VID)

The Dove campaign has been featured here a few times as an example of 'authentic marketing' . This dates back some 6 or 7 years when I first introduced it to my MBA class. AT the time I noted that one big risk for this positioning strategy was that it was impossible to turn back and adopt a traditional positioning w.r.t. beauty.

 

They are certainly sticking with it... 

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