I googled this search term: innovation in "shopping center" marketing.
It came up with 821 results. Not 821 MILLION, just 821.
It listed 10 results on the first page – of which ZERO had to do with shopping centre marketing.
I repeated the exercise with ‘mall’ instead of ‘center’ and came up with just over 2000 results – of which NONE related to shopping centre marketing.
I did not think it was possible to still come up with a search term on Google that would yield – for practical purposes – a zero result.
That this zero result relates to such a large sector of our economy should set the alarm bells ringing. The fact that it doesn’t makes me want to weep.