Illusory Superiority - or - Delusions of Grandeur

I read some interesting stats:

  • 96% of cancer patients in a hospital claim to be in better health than the average cancer patient.
  • 93% of motorists consider themselves to be safer-than-average drivers.
  • 90% students see themselves as more intelligent than the average student.
  • 94% of college professors said they are better-than-average teachers.
  • Ironically, 92% said they are less biased than average, too.

The psychology term for this is illusory superiority. (Delusions of grandeur is the less kind way to look at it.)

I can write a long post about that. Or I can ask you to think about it.

Instead, I will ask you to do (as the author did) to:

  • Imagine that you are not as smart as you think you are
  • Imagine you are not as experienced as you think you are
  • Imagine that people don’t care as much about you as you think they do
  • Imagine that your brand is not as strong as you think it is

What comes next?