Retail has changed in five ways Google advises

Google's newsletters etc are usually quite good. (and the style/format is an object lesson in design and layout.)  but this article disappoints:

Shopping Then and Now: Five Ways Retail Has Changed and How Businesses Can Adapt

In summary:

1. Shoppers know as much as salespeople

2. Retailers can deliver personal, relevant suggestions at scale

3. Mobile devices drive foot traffic to stores

4. Opinions carry more weight than ever

5. Products can jump off the screen

Not particularly insightful, don't you agree?  Which begs the question: WHY BLOG ABOUT IT?

My answer to that is; even though (or because) it is old hat, it serves to remind as to ask ourselves the question:


Over to you...