The Asch conformity experiments of the 50s provide some valuable insights into the phenomenon of conformity and the influence of groups. (Funny and scary at the same time.)
This video provides a hilarious insight into the power of groups - but there is a serous point to consider:
How much of your behaviour is about CONFORMITY? This is possibly one of the biggest (uinnoticed ) negative implications of social media. Vigilante consumers and mobs that rule because they can is scary and not a day passes without another example.
I am going to address that in an important post next week - stay tuned.