It may seem like a silly question, right?
I guess you know that it is at 212°F or 99.98°C (lets’ call it 100, OK – and we agree this is at sea level?)
It takes a certain amount of time and energy to get water to boil.
How hard is it (what does it take) to get water to or 99°C or 211°F?
Very close to the same amount of effort, energy and time than it does to get it to boiling point.
BUT – if it doesn’t boil it doesn’t boil.
If it does not boil it does change. You have warm water, not boiling water.
It won’t become steam.
It does not transform.
All that effort and energy for nothing.
It is the same for your business. It may only need another 1 degree increase in temperature to be transformed.
(HT to Wayne Mullins for the idea of this post.)