WHILST WE hAVE ESCAPED TO THE COUNTRY-GANADOR CONTINUES TO OFFER CUTTING-EDGE INSIGHTS AND STRATEGIC SOLUTIONS TO RETAIL- AND SHOPPING CENTRE OPERTATORS ALL OVER THE COUNTRY. 

How LINES are used in Visual Merchandising

The line is determined by the physical dimensions of the merchandise, individually or the way in which it is 'lined-up'.

VM_Lines.PNG

Lines are combined to form shapes and shapes are effective in drawing customer's attention.

The variables of lines are:

  • Fat vs. Thin
  • Short vs. Long
  • Straight vs. Curved
  • Sharp vs. Fuzzy

Lines are used to reflect a mood/ emotion

  • Straight lines denote order, precision, and rigidity.
  • Horizontal straight lines denote calm and restfulness.
  • Curved lines denote flexibility, action and femininity.

Lines are used to organise by:

  • frames/ borders
  • delineation
  • emphasis

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Visual merchandising vs interior decorating

Am I in your foxhole?

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