How LINES are used in Visual Merchandising

The line is determined by the physical dimensions of the merchandise, individually or the way in which it is 'lined-up'.


Lines are combined to form shapes and shapes are effective in drawing customer's attention.

The variables of lines are:

  • Fat vs. Thin
  • Short vs. Long
  • Straight vs. Curved
  • Sharp vs. Fuzzy

Lines are used to reflect a mood/ emotion

  • Straight lines denote order, precision, and rigidity.
  • Horizontal straight lines denote calm and restfulness.
  • Curved lines denote flexibility, action and femininity.

Lines are used to organise by:

  • frames/ borders
  • delineation
  • emphasis

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