The line is determined by the physical dimensions of the merchandise, individually or the way in which it is 'lined-up'.
Lines are combined to form shapes and shapes are effective in drawing customer's attention.
The variables of lines are:
- Fat vs. Thin
- Short vs. Long
- Straight vs. Curved
- Sharp vs. Fuzzy
Lines are used to reflect a mood/ emotion
- Straight lines denote order, precision, and rigidity.
- Horizontal straight lines denote calm and restfulness.
- Curved lines denote flexibility, action and femininity.
Lines are used to organise by:
- frames/ borders
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