Pleasure and Pain: (Facebook is useful for something)

Well, there are cat pictures and GIFS that endlessly loop someone's #fail.

And there are the endless quotes. I hate those quotes. If I wanted a quote, I know where to find them.

So, what do I do? I add to the stream of quotes. But at least I add something original. It may not be in the same league as Oscar Wilde or Winston Churchill's gems - but original nevertheless.

I predicted the demise of Facebook some time ago and my personal account is inactive. But I still maintain a little bit of activity on a few company pages and groups.

My most recent post there was this image.

I put some thought into my quotes. It is difficult to distill a big idea into one or two lines. It takes time to find the images that convey the essence of the idea...

So, what may appear as a few words aspiring to be quote-worthy, is actually a lot of hard work.

In the above example for instance, I communicate a kernel of truth about human behaviour. It is based on the insight that people are more strongly motivated by pain than they are by pleasure. There is a lot of research on this topic and many books written on it.

And you get all of that in one line.

If you care to think about the implications for your business. How do you sell your product or service? Is it about promising heaven or is it about pointing out the hell that ensues if they don't use it? THERE IS A BIG DIFFERENCE!

The image conveys the idea that pain is painful (a contorted body) and we are a little bit ashamed of our fear of it (faceless person) and yet we strangely still reach out it to it.

We don't have to really understand why people behave this way, just that they do. And then we can choose to use that knowledge wisely - or not.

If you visit and like the GANADOR Facebook Page (or click the image) you will get nuggets of wisdom every now and then once or twice fortnight at best - so we won't clutter your feed - but worth looking out for.