Invisible Retailing


When people buy a product or a service, they do not only pay with money, they pay with many ‘invisible dollars’:

·        They invest their very precious time

·        They risk their reputation

·        The opportunity cost of not pursuing a different product/outcome

Forgetting these invisible payments can cost us dearly.

Similarly, the retailer pays with those same invisible dollars (i.e. indirect costs) for the products.

·        We don’t factor the opportunity cost of the working capital,

·        We don’t price risk of obsolescence and damage into our cost of sales.

Forgetting these ‘invisible costs’ can cost us dearly