WHILST WE hAVE ESCAPED TO THE COUNTRY-GANADOR CONTINUES TO OFFER CUTTING-EDGE INSIGHTS AND STRATEGIC SOLUTIONS TO RETAIL- AND SHOPPING CENTRE OPERTATORS ALL OVER THE COUNTRY. 

How to innovate by learning from the customer

How to innovate by learning from the customer

There are essentially two ways to look at innovation:

1: Play, search and discover something. Test to see if it is useful for the market.

2. Learn from the customer, and adapt your offer in a constant, incremental cycle.

We are a fan of approach no 2. There are merits in both, but we feel No 2 is:

  • More sustaiable
  • Can be 'baked in' to the way you do busines
  • Has immediate benefits.

So we came up with the 10 rules of constant innovation.

NOTE: The image is only somewhat original - it has been adapted from somethign I have seen somewhere, but now long forgotten. Happy to correct attribution if it is claimed.

The New Marketing

The New Marketing

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