How to innovate by learning from the customer

There are essentially two ways to look at innovation:

1: Play, search and discover something. Test to see if it is useful for the market.

2. Learn from the customer, and adapt your offer in a constant, incremental cycle.

We are a fan of approach no 2. There are merits in both, but we feel No 2 is:

  • More sustaiable
  • Can be 'baked in' to the way you do busines
  • Has immediate benefits.

So we came up with the 10 rules of constant innovation.

NOTE: The image is only somewhat original - it has been adapted from somethign I have seen somewhere, but now long forgotten. Happy to correct attribution if it is claimed.