How to innovate by learning from the customer
There are essentially two ways to look at innovation:
1: Play, search and discover something. Test to see if it is useful for the market.
2. Learn from the customer, and adapt your offer in a constant, incremental cycle.
We are a fan of approach no 2. There are merits in both, but we feel No 2 is:
- More sustaiable
- Can be 'baked in' to the way you do busines
- Has immediate benefits.
So we came up with the 10 rules of constant innovation.
NOTE: The image is only somewhat original - it has been adapted from somethign I have seen somewhere, but now long forgotten. Happy to correct attribution if it is claimed.