Which is a little bit ironic, because when you look at it closely, it is actually very old.
So old, that I have called it ARTISANAL MARKETING.
What does that look like?
I created this graphic in 2012. Not bad, hey?
I am just putting the finishing touches to a presentation for a conference. And I address something that is variously called 'dark value' or 'fractured value'. It is used to explain the successes that companies like Uber and Netflix has experienced in recent times.
I have created a little video to accompany the talk, because this concept couldn't be addressed properly in the time allocated. I will post that later.